This was another Covid adventure taken on by myself and Borneo Art Collective. We were approached by a pioneering food manufacturer in Malaysia who wanted to develop a food brand to sell into the Asian market with a view to taking it internationally if successful. We take good quality ingredients for granted in England but in Asia, taking the time to produce a product ethically and naturally is relatively new. I was responsible for the art direction of the product, photography direction and design. All done over Skype and the internet.
Imagery
After our market research we chose photography as the lead imagery but I personally felt illustrations would have worked equally as well. We are currently shooting high-res imagery of the boxes, these are just mock-ups so the colours are not currently Pantone here.
Logo
I developed the logo based on Borneo’s unique plant habitat. Fiddlehead is unique to Borneo and a pretty curly green vegetable so this seemed a fitting accompaniment for the logo.
Colours
As they wanted it to represented health and responsible production I went for earthy tones over the more traditional vibrant purples or reds used a lot in Asian culture.
Success:
This product sold out in ten minutes through an Asian QR fashion site. It is extremely popular so we have now been asked to develop their branding and produce their entire range over the course of a few years. The product will be sold internationally and for the next range we will be adding a few more illustrations too.
Continued collaboration: Sambal Udang Jars
Due to the success of the first product, released in a few months I also created the die-cut and entire design of these two Sambal Udang jars. And the illustration too.
