The brief for the launch was to create a magazine for a young industry that reflected modern tastes.
I went all out, heavy on design here but I was given full reign and again I was a younger designer. I loved creating all the art and probably drove the team crazy even though they were very receptive at the time. I worked into the dawn often but I know they all loved the fact it also set us apart from all the other competitors. It stood out so I’m not sorry. I don’t like the stuffiness of a lot of overly commercially focused magazines and surprisingly this didn’t suffer. It spread the word.
